Nueva Pescanova, a Spanish company, plans to establish the world's first commercial octopus farm in the Canary Islands, potentially ushering in a new era of factory farming for an intelligent and emotionally complex species. Despite scientific evidence suggesting octopuses are sentient beings capable of feeling pain and joy, and despite the UK recognizing their sentience with legal protections, the EU has not yet granted them such recognition, leaving them vulnerable to inhumane treatment.